Advice, Goals, Success

How to Create Reliable Benchmarks That Can Actually Lead to Success

By Firas Kittaneh, Co-founder and CEO, Amerisleep

At my company, Amerisleep, we set minimum benchmarks across different categories and departments which allows us to take a more holistic approach to business building. We prioritize customer retention, employee happiness, eco-friendly and sustainable practices, adherence to brand values, existing product improvements, new product development, and profitability.

Over the past decade, as we’ve grown our brand, we’ve steadily increased our expectations across each of these metrics to guide our success. With that experience in my back pocket, HERE are my favorite tips you can follow to ensure you’re chasing the right goals for your organization!

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